Dominos

 The assignment is the development of a strategic marketing plan in Microsoft Word foryour organisation and it mustcover the following topics:1.Introductionavery shortintroduction of your chosen company and the strategic reasons why youchose them.2.Executive Summaryasummary of thekey findings and recommendations (sections 3, 4 and 5)3.Where we are nowareviewof the keyPESTLE trends & developments with their impact on the industry,driversbehind them and likelihoodthey continue inthe future and potential impact on your organisationusing Porter’s 5 Forces model, areviewof the key forces of competition and their potential impact on your organisationusing the Lehman & Winer model, areviewof the key competitors (one direct competitor, one potential newcomer and one substitute) and assessment of their future strategyusing the DMU and 5Ws & H models, areviewof the anticipated key changes in the future consumer behaviourusing Wang & Ahmed marketing resources model, areview of the key marketing assets and related marketing capabilitiesusing Wang & Ahmed marketing resources model, areview of the dynamic marketing capabilitiesareview of the lackof marketing assets, marketing capabilities and dynamic marketing capabilitiesSWOT4.Where we want to bea‘SMART’description of three strategicmarketing objectivesadescriptionofthreealternative marketing strategies which aim to achieve the objectives statedand which are based on your analysis under 3 abovethe recommended marketing strategy with clear rationale using the SAFe assessmenta descriptionof the target segment(s) and related competitive positioningmap5.How we are going to get thereadescriptionof the main (Digital) Marketing Mix initiatives to implementthe chosen marketing strategya description of how you plan to monitor and track the progress of the implementation of your plan6.Appendices7.References Make sure you are clear and concise in yourwriting as your word limitfor sections 3-5 is2,000+/-10%.

 

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