Description Select a company and learn about its history. This will prepare you for your Wk 2 Analysis. Review at least 3 companies from Business Source Complete SWOT Analyses. Note: Some reports are more recent than others. It’s in your best interest to find a company with a recent (within 2 years) report. Select 1 global company from http://web.a.ebscohost.com/bsi/filteredpublication?vid=1&sid=7596bd5e-dec8-4486-8bdd-8f33395aad61%40sdc-v-sessmgr02 to use for the next 5 weeks (this will sometimes be referred to as “your company”). Create a chart or outline that conveys the following information: Name of company Industry Brief history of company At least 3 milestones from the company’s history 3 resources (in addition to Business Source Complete) where you can locate company information in future weeks. This may include company websites, current employees, journals, etc. Define 1 new unique business opportunity the company can do to increase their competitive advantage. Identify a function of management that is needed for this opportunity.
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