In the realm of marketing, a successful branding strategy is one of the most important contributors to organizational success. A solid branding strategy can help add visibility and credibility to a company’s products. Similarly, nurse-scholars can build a personal brand to add visibility and credibility to their work. You can begin building your brand by developing and maintaining an academic portfolio. Such an activity can help share the results of your efforts and contribute to your success. This Module’s Discussion asks you to consider and share strategies for building your portfolio. To Prepare: Reflect on strategies that you can pursue in developing portfolios or portfolio elements that focus on academic achievements. Review one or more samples from your own research of resources focused on portfolio development. By Day 3 of Week 8 Post an explanation of at least two strategies for including academic activities and accomplishments into your professional development goals. Then, explain how those goals may align with the University’s emphasis on social change. Be specific and provide examples. By Day 6 of Week 8 Respond to at least two of your colleagues’ posts by offering additional ideas regarding academic achievements to include or offering alternative ways of presenting the current achievements. APA 7 formatting at least 3 references including DOI number, and two paragraphs each. Discussion for reply one (Eliz) Week 8 Main Discussion Post Besides the day to day bustle of nursing life, it is important to have vision of future plans. These plans, when clearly laid out, create a map to success. Achieving the “stops” on the way along the map to success, are opportunities for growth that, when accomplished, should be added to our portfolio. This portfolio will be used to help leverage our position among other qualified individuals and set us apart when vying for employment opportunities, as well as help us excel in our practice. Along with advancing my education in this program, one of the ways I have contributed to my academic portfolio is by becoming certified in my area of nursing practice. Certified nurses have shown to be a benefit to patients, their families, and employers (Certification Benefits Patients, Employers and Nurses, n.d.). By achieving certified status, it has been shown that certified nurses make decisions with more confidence and gain more satisfaction in their profession (Certification Benefits Patients, Employers and Nurses, n.d.). I have to agree with these statements as I have seen a tremendous benefit in my practice since achieving certification, as well as a respect from colleagues that I hadn’t been as aware of previously. Another strategy that I plan to add to my portfolio is working with nursing education on RN competencies. I have had the opportunity to participate in annual nursing competencies at my facility on mechanical circulatory support, since I am the content expert for the facility. I really enjoy teaching and find that I am also able to learn more myself by coming up with new and innovative ways to present the material. Focusing on continuing education and becoming an expert has been shown to expand professional development in nursing exponentially (Sadler, 2018). Although teaching is not ultimately what I want to do, it is nice to have the opportunity to participate and contribute to the continuing education of my colleagues. Walden University’s vision of social change is to change practice on a global scale (Social Change, 2020). I believe both of these initiatives will help contribute to this mission as they will allow for the advancement of practice in nursing. Having an advanced certification and sharing that knowledge with colleagues can only benefit patient care and increase outcomes in the long run. I look forward to being able to continue to contribute to this change by obtaining my advanced degree and being able to expand my scope of practice as well. References Certification benefits patients, employers and nurses. (n.d.). American Association of Critical-Care Nurses. Retrieved October 1, 2020, from https://www.aacn.org/certification/value-of-certification-resource-center/nurse-certification-benefits-patients-employers-and-nurses#:~:text=By%20becoming%20certified%2C%20nurses%20validate,licensure%20measures%20entry%2Dlevel%20competence. Sadler, F. (2018, September 14). 3 critical components of nursing professional development across the care continuum. RELIAS. Retrieved October 1, 2020, from https://www.relias.com/blog/3-components-of-professional-development-for-nurses Social change. (2020). Walden University. Retrieved October 1, 2020, from https://www.waldenu.edu/about/social-change Discussion for reply 2 ( kasmika) I look forward to becoming my own boss in nursing entrepreneurship. A strategy for my portfolio is to gain skills and network with entrepreneurs by attending their specific training workshops. This will be a great way to a meet with those who have already mastered nursing entrepreneurship. There I can gain knowledge and also certificates in the wellness industry. Learning about new and more effective ways to accomplish things and gaining more knowledge about business subjects and concepts are all benefits of attending professional development workshops (Stambaugh & Anderson, 2017). Another strategy to add to my portfolio would be to volunteer and community involvement. I am usually the first to sign up for community service projects because it teaches compassion and understanding for those who are in need. Additionally, community service volunteering can also be the avenue to explore areas that you express interest (Henry, 2017). I am passionate about spreading wellness in my community so volunteering with likeminded professionals would aid in teaching me successful habits. As a registered nurse I have always set goals to achieve so that I don’t remain stagnant in my profession. From a very young age my dream has always been set on combining nursing and entrepreneurship. I was not surrounded by many nurse entrepreneurs, so I sought to change the narrative. Walden University defines positive social change as a deliberate process of creating and applying ideas, strategies, and actions to promote the worth, dignity, and development of individuals, communities, organizations, institutions, cultures, and societies (n.d.). This aligns with my goals as my perfect portfolio would portray them along with the accomplishments I’ve attained while pursuing my dreams. References Stambaugh, C., & Anderson, D. (2017, November 10). The Benefits of Attending Professional Development Events. https://www.mycpid.com/benefits-attending-professional-development-workshops/. Henry, J. (2017, April 7). Why is Community Service Important? https://www.21stcenturyleaders.org/why-is-community-service-important/. Walden University Catalog. (n.d.). Social Change. https://catalog.waldenu.edu/content.php?catoid=41&navoid=5182
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