Reading and research: evidence of critical engagement with readingmaterials; evidence of independent reading of a range of appropriate academic material (including books and academic journal articles)beyond the core readings.The readings in the core and further reading list for each week are a starting point for your essay. In order to find more relevant material, you should: a) read other chapters from the books used in your readings (most of them are edited collections with lots of chapters that cover a wide breadth of topics in this module, beyond the individual chapters selected for the reading list); b) find current research addressing these topics by browsing these journals on the university library website: Public Relations Review; Journal of Public Relations Research; Public Relations Inquiry;
Public Relations Quarterly; c) follow up references used in articles or chapters that you have already found relevant to your essay topic.-Argument and analysis: well-articulatedand well-supported argument; evidence of critical thinking (through taking a position in relation to key ideas from the module and supporting this position with evidence from readingsand examples); evidence of relational thinking (through making connections between key ideas from the module and wider literature and examples); evidence of independent critical ability.-Writing and structure: clear writing; clear and coherent (easy to follow) structure; accuracy in referencing. Core readings The public relations handbook Book 2004 Essential Chapter 1: Fawkes, J. What is public relations. pp.3-17 Public relations theory II Book by Botan, Carl H.; Hazleton, Vincent 2006 Essential Chapter 2: Grunig, J., Grunig, L., and Dozier, D. The excellence theory. pp.19-54 Understanding public relations: theory, culture and society Book by Edwards, Lee 2018 Essential
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