The task is to prepare only one paragraph (p12) of a whole paper called a written communication plan that includes 13 parts for Budweiser company. 1. Cover Page 2. Executive Summary 3. Background & Situation Analysis 4. Problem/Opportunity Statement 5. Goal 6. S.M.A.R.T . Communication Objectives 7. Key Stakeholders/Key Publics: 8. Key Messages 9. Recommended Communication Tactics 10. Budget: 11. Calendar: 12. Measurement & Evaluation 13. References & Appendix   This part is the most challenging for me. Explain how you will measure the effectiveness of your recommended tactics and evaluate the effectiveness of your plan in supporting your goals and objectives overall. You should evaluate tactics. At the same time, they should be tied up to each communication objective. And there, Evaluation paragraph explains, evaluates every tactic based on each objective. You should follow that formatting and evaluation methods. Please ask me if something is not clear. The paper should be double-spaced, with 1-inch margins, using 12-point Times New Roman font.

 
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