Reflective Account: Apparel Retailers Industry analysis and possible adaptations. (3000 words) Learning Outcomes for the item of assessment This item of assessment covers the following learning outcomes. For the full list of learning outcomes for the module, please refer to the Module Study Guide. • Identify and analyse the macro- and micro-environmental influences that affect business organisations today. • Reflect upon theory on how the forces in the macro environment shape business performance. • Identify and evaluate strategic tools in the analysis of the internal business environment. • Communicate central ideas effectively. • Self-management and self-reflection. Assessment Grading Your work will be marked in grades rather than percentages. This is considered to deliver the most accurate and fair outcomes for students. Each assignment that you undertake will be assessed using the common grading system. Information about the grading system can be found in your Course Handbook. Assessment 2 Details 5.1 Task Word count: 3,000 words, +/- 10% excluding references (see Section 7 below). Write a reflective essay titled ‘Industry analysis and possible adaptations’. a. Use the Porter’s 5 Forces model to identify and analyse the current environmental influences on the Apparel Retailers subsector within the UK economy. b. Use the Value Chain model to analyse the internal business environment of a firm in the Apparel Retailers subsector within the UK. c. Explain appropriate adaptations that your selected firm could undertake in response to the external business environmental forces. d. Based on the task ‘a’ above, reflect on the usefulness of the Porter’s 5 Forces model in understanding the business environment and describe its potential limitations. Assessment guidance • Use the definitions of Industry, Sector and Subsector from FTSE Russell’s (2017) Industry Classification Benchmark (ICB). This can be accessed from the PDF document titled ‘Industry Classification Benchmark’ v2.3, available from • The reflective essay should be presented as an academic essay with the following sections: o Cover page o Introduction o Body with relevant sections/paragraphs o Conclusion o References • Present each point of the task (a, b, c and d) with clear section-headings for each. • Present your understanding using clear and coherent arguments in the body of your essay with relevant illustrations of statistics. • Your arguments, explanations and illustrations must be clearly supported by appropriate, academically credible references and examples following the Harvard referencing style. Assessment Breakdown The reflective essay will be marked according to the following 6 criteria. The weighting shown is out of the total grade for this assessment. 1. Identification of appropriate macro-environmental influences. 10% 2. Analysis of the micro-environmental factors using 5 forces. 25% 3. Analysis of the internal business environment of a selected firm. 25% 4. Explanation of appropriate adaptations of selection firm. 10% 5. Reflection on the usefulness of an academic model. 25% 6. Correct use of Harvard referencing and suitable essay structure. 7. Word Limits All written assignments include clear guidance on the maximum amount that should be written in order to address the requirements of the assessment task (a ‘word limit’). If the submission exceeds the word limit by more than 10%, the submission will only be marked up to and including the additional 10%. Anything over this will not be included in the final grade for the item of assessment. Abstracts, reference lists, and footnotes are excluded from any word limit requirements. Where a submission is notably under the word limit, the full submission will be marked on the extent to which the requirements of the assessment task have been met. Generally speaking, submissions under the word limit fall short of the requirements of the assessment task.

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